David Parlett, a famous British game scholar, historian and translator, once commented on the Rummy game:
“The reason why the Rummy game is so popular is that it is easy to learn and play, suitable for all ages, and the number of players is flexible. From missionaries to gamblers, everyone loves it – although they may not be able to get together to play.”
After writing more than 25 books on games and developing more than 10 card games, David Parlett believes that the Rummy game is the easiest game type for new players to learn, and it relies heavily on skills and experience. For this reason, in India, Rummy games will be one of the most popular games, if not the only one.
At present, as a branch of the Rummy game, the Indian Rummy game is very popular both offline and online. Compared with the internationally popular Rummy game, the biggest feature of the Indian Rummy game is that each player is limited to 13 cards, and the number of players in a game is usually around 2-5.
In terms of regulatory constraints, after extensive discussions and a series of lawsuits, Indian laws and regulations believe that Rummy, as an online game that relies more on skills, is a completely legal game type throughout India. However, it is worth noting that since Rummy games may involve gambling elements, some special forms of Rummy games are illegal in a few states. For Rummy developers, as long as they can pass the review of Google Playstore and Apple App Store, the relevant games can be officially released in the Indian market.
The clarification of regulatory constraints has greatly stimulated the development of Rummy games in India. Almost all mainstream board game developers have developed Rummy games. Volanews briefly lists some of the mainstream Rummy games and developers in the figure below.
App market + official website download + web version, the more touchpoints the better
Rummy Circle developed by Play Games24x7 can be said to be the leader in the current Indian Rummy game field. This game currently supports not only downloads on the App Store and official website, but also web version to maximize user acquisition. Not only Rummy Circle, but also other Rummy games developed by mainstream developers such as Junglee Rummy developed by Junglee Games, KhelPlay Rummy developed by Sachar Gaming, and Rummy Culture developed by GamesKraft Tech Pvt Ltd also support App Store download, official website download and web online version.
The same name is Rummy, but the gameplay is very different
The Indian Rummy game or the 13-card Rummy game is currently the most mainstream Rummy game in the Indian market, which is different from the 21-card or 12-card Rummy games in other markets.
In terms of specific gameplay, it can be divided into three categories: Deals Rummy, Pool Rummy and Points Rummy. Among them, Deals Rummy introduces chips. Players will be charged a certain number of chips as commissions before starting the game. Players can agree to 2 rounds (2 Deals), 3 rounds (3 Deals) or 6 rounds (6 Deals) to determine the winner, and the only winner will win all the chips on the table.
Pool Rummy has two mainstream versions: 101 points and 201 points. Players need to make the total points of the opponent’s 13 cards exceed 101 points or 201 points.
Points Rummy refers specifically to the 80-point Rummy game.
On this basis, there are also corresponding tournaments and holiday promotions that allow users to win considerable cash rewards.
UI/UE, competing for soft power
According to Volanews’ observation, Rummy Circle, Junglee Rummy and Rummy Culture, as the top Rummy games in India, have made a lot of efforts and improvements in both the visual experience and experience of the game interface, which are significantly different from other Rummy games.
However, it is interesting that some Rummy games choose a vertical screen design, which may be to guide heavy game users to participate in the game through the web version and provide more functional support.
Customer service + guidance, turning complaints into good reviews
One problem that must be faced is that even the most mainstream Rummy games will also encounter problems with user payment obstruction or incorrect display of account balance after recharge on the customer service side. These technical problems appear repeatedly in user comments in the app market.
Therefore, for users, reminding them to take screenshots when paying or withdrawing money may be the simplest and most convenient way for customer service to handle. Junglee Rummy’s approach has also led many users whose problems have been properly solved to return to the app store to add positive reviews.
Payment strongly affects user growth and retention
Currently, in the payment access link, Rummy Circle supports almost all payment methods through SSL technology and encryption technology, while Junglee Rummy will guide users to its official website for recharge as much as possible. On the one hand, official recharge is more secure and stable, but on the other hand, this method may also cause resistance to promotion in the Indian sinking market, because the poor network in the sinking market may aggravate various problems that users encounter during the recharge or withdrawal process, thereby affecting users’ trust in the game itself.
In addition, some Rummy game associations will test Rummy games on the market from time to time and issue certificates to games that have passed the test to prove that there is no fraud or unfair gameplay.
It can be said that for Rummy game developers, the ability to acquire users on a large scale is the biggest driving force to ensure their revenue growth. For localized games like Indian Rummy games, as part of Indian gaming culture, the credibility of the game itself is an important part of acquiring users on a large scale and ensuring user retention.
